Earn more Money through PPC Services
PPC services or pay per click advertising is a very efficient way to promote your company, product, or service online, obtaining immediate results at a low price. In this type of advertising, only the clicked ads are paid. You do not pay for printing or exposure; this is the most profitable advertising of all. In addition, the budget is 100% controllable and can be segmented according to the desired objective. Our experience allows us to implement and optimize our clients' advertising campaigns to achieve the best positions in different search results.
PPC services in Delhi campaigns can be carried out on Google and Facebook, among others. PPC services company, also called sponsored links, are marketing tools that greatly favor SMB because they do not require a very high investment and, as mentioned, in Company in India, we have a cost-benefit with high profitability compared to others advertising media These sponsored links appear at the beginning of search results in browsers or on the right side of directories on the Internet and Facebook. Since with PPC campaigns, we are the best PPC services India.
The control of the investment made immediate results.
- Control of what parts of the web we want to reach users.
- Control through which search strings we want to reach users.
- Web traffic maintenance against search engine attacks or seasonality.
WHAT ARE PPC CAMPAIGNS?
pay per click marketing services campaigns is those in which a platform (Google, Bing, Yahoo, Facebook ...) offers its own and third-party spaces where to place banners that direct to our website.
According to the model, the advertiser will pay for each click that your ad receives, directing traffic to your site. The advertiser will bid on certain search chains in which their ad will appear when users make inquiries with that or other chains for which it has been bid. This work is done by professionally by top PPC services company in Delhi.
What stages does a PPC campaign have?
What do we want to achieve?
Increase in conversion, leads, branding...
Identify which platform is ideal for achieving the objectives.
What parameters should be followed in the ads as well as what actions to follow?
Create the campaign:
Selection of search strings, graphic elements, landing pages, texts ...
Despite a good previous study it is necessary to actively follow the campaigns to see what is working.
When we know what is working we optimize the campaign, increasing conversions without raising the budget.
SEM CAMPAIGNS ON GOOGLE ADWORDS
SEM (Search Engine Marketing) campaigns are those carried out in search engines. In WaveItes, we manage your SEM campaigns on Google thanks to professionals with Google Adwords Qualified Individual with extensive experience, a real reason for SEM campaigns to be successful. If you are going to invest in online advertising campaigns, it is best to put yourself in the hands of professionals. We at WaveItes is the best PPC agency in India
GOOGLE SHOPPING CAMPAIGNS
If you have an online store, creating campaigns on Google Shopping is an ideal strategy to increase your sales. To do this, the first thing we do is create a Google Merchant Centre to upload the data feed, that is, from where to include the articles of your e-commerce.
Once this is done, our professionals together with the client will be creating and optimizing different ad groups for specific products, categories. These will appear in the search results prominently, considerably increasing the conversion rate of your products.
Remarketing is the strategy of getting back to users who have already visited your website but did not convert. Thus, when this user browses the internet you will see ads on the display network that will make you return to the web. That is to say:
- The user accesses the web.
- This user is marked with a cookie.
- It is added to a Remarketing list.
A Google Adwords Display campaign will be carried out with that Remarketing list as an orientation.
If, in addition, we can change the purchase conditions of that returned user with an offer or discount, we will significantly increase the sales volume.
Surely you have seen PPC services in India ads in various places on the web every time you go online for different activities and you may not have noticed. The fact is that, although the most famous are sponsored search ads, PPC ads can appear on different platforms, depending on your business objectives and the type of ad you choose. Next, I will show you the different options that exist for a PPC campaign. We are the best Google Adwords agency.
WHAT POSSIBILITIES OF PPC ADS DO I HAVE IN GOOGLE ADS?
When you create a new ad campaign in Google Ads, the first thing you will have to do is select the objectives of the campaign and then what type of ad you want, since the chosen campaign should be based on your advertising objectives (although it is not mandatorily to select one). In each advertising objective, it tells you what type of campaign is the most recommended, although you have all the configurations available regardless of the objective you choose, and you can change it whenever you want.
TYPES OF ADS
If you want to make an announcement to increase your web traffic, the type of campaign should be a search network campaign, but if you want to boost brand awareness, you may be more interested in a display or video campaign.
Some changes have been included with the new Google Ads experience, in relation to the previous one of Adwords. Now, if you want to create a Display-oriented Search campaign (formerly called "Search with Display Select"), you can choose "Search" as the type of campaign, and later add the Display Network in the Network settings.
WHAT KIND OF PPC CAMPAIGNS IS AVAILABLE?
- Search Network Ads
The campaign's Search Network are probably the best known and one of the most recurrent by advertisers. In these types of campaigns, your ads will appear on Google next to the search results when someone searches for a term that activates any of the keywords that you have previously chosen for your PPC campaigns. Text ads will appear as sponsored and maybe next to or above the search results. The purpose of these ads is for users to take an action PPC management services to offer SNA, make a call
- Display Network Ads
The Display Network consists of a set of web pages of different themes, in which you can promote your business and reach the segment of users that interest you with attractive ad formats. They can be in the form of image, video or rich media. Unlike search ads, on the Display Network, you can reach users who are in the earliest stage of purchase or to remind them of a product/service that has already interested them through remarketing PPC campaign management.
Its main objective is to create brand awareness and advertisers often value viewing ads more than clicks to land on the web. If you want people to see you, this is a good option
- Search with Display expansion
You can include ads in your search and display network with this option to reach a greater number of users when they search on Google or visit relevant web pages. Here, the formats can be text, image, rich media or video. These campaigns are managed just like a Search Network campaign unless the budget is shared between both networks. In general, they will be displayed mainly on the Search Network, and, in addition, they may appear on the Display Network if you do not use your entire daily budget. We are one of the leading google ads management services.
SOME OF THE DISPLAY ADVERTISING FORMATS THAT EXIST
- Shopping Ads
They are especially suitable if you have an online store and want to promote your product catalog. First of all, you must send a product feed through Merchant Centre, since these are the data that will be used to then show the ads next to the product photo, title, and price or store name among other details. The ads shopping may appear in both Google Shopping and Search Network, with complementary text ads. We provide affordable PPC marketing services.
Its objective is to publicize the details of the products of your online store to potentially interested customers and increase sales. If you have an e-commerce you will be interested in being in Google Shopping.
- Video Ads
With these types of campaigns, you can promote video ads both on the YouTube platform and on the different websites that make up the Google Display Network. You can choose from several video ad formats:
In-stream Ads: These are the ads that appear before, during, or after other YouTube or web videos on the Display Network. The user can "skip" the ad within 5 seconds of viewing.
Discovery Ads: only shown on YouTube in the places on the platform where users discover content. Its format varies depending on the content editors. The user can decide whether or not to see the ad and the advertiser will only pay in case of click.
Out-stream Ads: displayed on the web pages of Display partners. They are only available for mobile phones and tablets.
Bumper Ads: These are shorter ads with a maximum duration of 6 seconds and cannot be skipped.
Non-skip in-stream ads: last about 15 seconds and cannot skip. They are designed to make your message complete to the user. The choice of this type of campaign is usually aimed at increasing brand preference and awareness, although it can also be used to attract traffic, depending on the ad. We provide the lowest PPC services company in India.
PPC ADS IN SOCIAL NETWORKS
PPC ads not only appear on platforms managed by Google Ads. The main Social Networks, such as Facebook Ads, Instagram Ads, Twitter Ads or LinkedIn Ads also offer the possibility of promoting ads. They are managed within the same Social Network and thanks to the information that the platform has about users, it allows the creation of highly segmented audiences.
As you can see, there are multiple possibilities to make a PPC campaign on the internet. You can choose the most suitable for your business strategy or combine several according to the objectives you set. Do not forget to measure the result. PPC management company provides you all-round solution of the PPC services.
ADVANTAGES OF USING OUR PPC SERVICES
The first advantage of pay per click advertising services is that we only pay if the user clicks on our ad. That is, the impression of the ad on the search engine or on a website is completely free. Given that there is the CPM model, which pays a thousand impressions; with the PPC we get visibility (impressions) for free. These impressions will help our brand to have a greater reach and, therefore, we will improve our company's brand.
- Real time optimization
Knowing the results we are having in our PPC campaign will allow us to optimize it in real-time. What does this mean? Well, if a campaign does not have the results we expect, we can make the necessary changes right away to improve them.
- Reach your customers
It reaches the public regardless of the device they use. Today in the mobile world, you must advertise on all the devices your customers use: desktop computers, laptops, tablets, and cell phones. In this way, when you search, explore or buy, you will be there.
- Generate online sales
If you sell products online, you can use Google Adwords agency to generate more orders. Place the ad in front of the users at the exact moment they search for the product and link directly to the page, where they can buy it.
- Generate leads online
If you want potential customers to complete a contact form on your website, you can have your ad go directly to the form page. In this way, the chances of a click becoming a potential customer will increase.
- Measurable, effective and flexible
Google AdWords shows how many people see your ad and what percentage they click to visit or call your website. You can see the performance of your ads at any time when you access your Google AdWords account.
We provide our PPC services in following counties:
- United Kingdom